So what is a podcast?

A Podcast is an audio file that Internet users can download to their computer, iPod, MP3 player, Blackberry or PDA. They can play, rewind and share it at their own convenience - from car to office - your customers can be absorbing your message and at a time when they are most receptive. Podcasting is the latest and greatest way for businesses and individuals alike to stream audio direct to a specific community of listeners.

Are iPods not just for kids?

No, the business community is one of the fastest growth sectors for Podcasting, from FTSE 100 to PLCS alike.

Convenience and ease of use for the listener are two of the main reasons that Podcasts are taking the world by storm.
Millions of listeners around the globe are finding new, fun, interesting, entertaining, enlightening and informative content that they want to tune in to. The benefits of Podcasting are limitless.

Why is it useful for my business?

What makes Podcasting an extremely useful business tool is that customers subscribe to Podcasts they are interested in – either via your website, iTunes or wherever you have a link. This means your subscribers automatically receive the latest Podcast as soon as it becomes available without them having to search for it. This is also seen as less invasive than email marketing because the user is in direct control of their personal subscription. You could easily and almost effortlessly deliver the following for added impact to your awaiting audience:


You can now hear everything from music festival coverage to cooking tutorials all in convenient downloadable audio files called "podcasts".

Millions of listeners around the globe are finding new, fun, interesting, entertaining, enlightening and informative content that they want to tune in to.


What is the content of a podcast?

    - News / Marketing
    - Product Information
    - Expert Interviews
    - Tutorials (FAQs)
    - Advertisements / Promotion / Marketing
    - Fund Raising
    - Self-Help and Personal Development
    - Coaching and Consulting
    - Meetings and Reporting


No matter what your current marketing campaign consists of, you certainly need the podcast arrow placed neatly within your strategy.